The original CoreCommerce website had been slowly updated over a few years and it was starting to show. They had a newly designed logo they wanted to use and had just released a dozen responsive ecommerce templates. With all these new changes they were really excited about overhauling their website.
Jay took design-lead on this project, directing imagery, creating custom illustrations, and crafting a great responsive experience.
Take the initial logo re-branding work and refresh the image of the company, using latest technologies
Port over all existing content while overhauling layout and design
Make the brand reflect core values of a friendly and dedicated tech support team, and pride in their user community
What we did
Front-end design work
Re-align the CoreCommerce brand including typography, photography, and illustration
Create rich and friendly illustrations that render clearly on high-resolution devices (using SVG)
Re-architect site on custom responsive grid
Custom illustration work
We created illustrations around the new brand personality of CoreCommerce — friendly, helpful and modern.
Illustrations can be seen throughout the site, including these pages…
CoreCommerce is an ecommerce platform based in Franklin, Tenessee. Built on a proprietary and exceptionally robust and user-friendly shopping cart technology, the company has built a thriving community of over 3,000 e-commerce entrepreneurs from around the world.
The below environments are archived versions of our work, frozen in time; not the client's real site. Navigation and behaviour have been modified. You can visit the real site here.