About this project

The original CoreCommerce website had been slowly updated over a few years and it was starting to show. They had a newly designed logo they wanted to use and had just released a dozen responsive ecommerce templates. With all these new changes they were really excited about overhauling their website.

Jay took design-lead on this project, directing imagery, creating custom illustrations, and crafting a great responsive experience.

CoreCommerce's brief

Take the initial logo re-branding work and refresh the image of the company, using latest technologies
Port over all existing content while overhauling layout and design
Make the brand reflect core values of a friendly and dedicated tech support team, and pride in their user community

What we did

Front-end design work

Re-align the CoreCommerce brand including typography, photography, and illustration
Create rich and friendly illustrations that render clearly on high-resolution devices (using SVG)
Re-architect site on custom responsive grid

Highlights

Custom illustration work

We created illustrations around the new brand personality of CoreCommerce — friendly, helpful and modern.

Illustrations can be seen throughout the site, including these pages…

Art-directed pages

Although lots of pages throughout the CoreCommerce site were templated, we had the opportunity to really play with art direction for each page.

Highlights include…

Challenges

There was lots of responsibility in leading design direction, from creating a fresh design atmosphere, choosing consistent imagery, and finding a suitable illustration style
Client direction was limited which, although liberating, was challenging
Importing a large amount of legacy content from the current site; the scope quickly escalated and lots of pages had to be quickly templated, so object-oriented stylign was important

Project duration

2 Months Completed 19th September 2014

Team members involved

Jay

Web Designer • Technophile, Keybrd shrtct Junkie, Colemak Typist, Cyclist, & Runner. Loves design.

About CoreCommerce

CoreCommerce is an ecommerce platform based in Franklin, Tenessee. Built on a proprietary and exceptionally robust and user-friendly shopping cart technology, the company has built a thriving community of over 3,000 e-commerce entrepreneurs from around the world.

The below environments are archived versions of our work, frozen in time; not the client's real site. Navigation and behaviour have been modified. You can visit the real site here.